Tag: PSA

Posted on

What’s Your Goal?

I’m not sure if this should be called a PSA or a short documentary, but it asks some great questions on this theme: What should our goal be for traffic fatalities? You’ll probably recognize some of the backgrounds; this one comes to us from the folks at the Washington Traffic Safety Commission. Instead of graphic crashes or big budget effects, this short documentary (there, I decided) lets people in our own community answer the questions. It’s about five minutes long, and I might be biased since this comes from our home state, but I think its worth all 309 seconds.

Posted on

Grilling High

The state of Colorado brings us a great PSA about driving high. There are a few things I want to note about this one. To start with, it’s about driving high, but at no point in the entire 30 second spot do we see any driving, or even a car. It doesn’t rely on tragedy to try to change behavior; instead it focuses on an ordinary, real-life situation: a patio barbecue. Watching the stoned guy try to cook the meat, it’s easy to conclude that guy shouldn’t be driving.

Posted on

Embrace Life

I chose to start the PSA Smash Up with this one, because it gets me every time. This PSA conveys a powerful message without the need for a graphic crash scene. I think it works because we can relate to the relationships. And really, the main reason to drive safe is to get home to the people you care about.