Tag: PSA

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Local Attorney Creates Impaired Driving Radio Spot

Ziad Youssef at MyTrafficMan.net is a local attorney who focuses, as you may have guessed from his website name, on traffic law. He’s also the attorney that connected me with Rochelle, the first person featured in the Real Driving Stories series. Ziad has put out a radio spot for the holidays, and his message of keeping your holiday season great by not getting a DUI is right on, so I’m sharing it here:

I know this section of the website is for PSAs, and this straddles the line between PSA and commercial, so I’m counting it. I appreciate when local businesses spread safe driving messages. Which brings me to my next point: If you’re a local business and you have a radio or TV spot or a print add for your business that encourages people to drive safe, I’ll gladly feature it here at TheWiseDrive. We can all work together for safe driving in our community.

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Bloody Legend

It might take a few views to understand the accent in this PSA from New Zealand. Kind of like how it takes the first few minutes of a Shakespeare play to get a handle on the old English. Or trying to follow the hillbillies in Deliverance. But the dialect is intentional; it’s meant to connect with young indigenous men in New Zealand. The audience is specific, but the message is universal: If your friend is too drunk to drive, do something about it.

Holiday impaired driving patrols start this weekend. No matter where you decide to party, whether it’s New Zealand or northwest Washington, be safe and drive sober.

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A Distracted Driving PSA With No Cars and No Phones – And It’s Incredible

The first time I watched this PSA, I was a guest in a classroom of high school students. Part way through the video, I could feel the tone of the entire classroom shift. You’ll feel it too. By the end there were students in the class responding  a lot like the students in the video. Powerful. And real.

AT&T has created many excellent distracted driving PSAs through their It Can Wait campaign. I think this is one of their best.

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Hello – I’d Try This

Last week’s distracted driving PSA ended tragically. This one; not so much. A friend in traffic safety passed it along (thanks Shelly) and I loved it, so here’s “Hello”. This PSA comes from New Zealand, but the message is universal. And funny.

Give it a view, and then ask yourself, “Would I try this?”

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Classroom – PSA (Not for the faint of heart)

Over in Ireland they’re willing to break your heart to convince you to drive safe. It’s hard not to get a bit choked up on this one. Definitely not one of those cheesy crash PSAs; this one has a compelling story line and solid production values. I’m not sure it needs the extra bit of shame at the end; the images make the point just fine, thank you.

Bonus: The soundtrack features an amazing acoustic cover of “Sweet Child of Mine”.

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Pinky

Read this before watching: In this video you’ll see some people making a gesture with their pinky fingers. For the typical Northwest Washington resident, that gesture doesn’t have much meaning. But in Australia, where this was broadcast, that’s what you do to imply that a person (a male person, to be specific) has a remarkably small, well, this is a family-friendly site, so small package.

Now you’re ready to watch this traffic safety PSA.