Bloody Legend


It might take a few views to understand the accent in this PSA from New Zealand. Kind of like how it takes the first few minutes of a Shakespeare play to get a handle on the old English. Or trying to follow the hillbillies in Deliverance. But the dialect is intentional; it’s meant to connect with young indigenous men in New Zealand. The audience is specific, but the message is universal: If your friend is too drunk to drive, do something about it.

Holiday impaired driving patrols start this weekend. No matter where you decide to party, whether it’s New Zealand or northwest Washington, be safe and drive sober.


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