Over in Ireland they’re willing to break your heart to convince you to drive safe. It’s hard not to get a bit choked up on this one. Definitely not one of those cheesy crash PSAs; this one has a compelling story line and solid production values. I’m not sure it needs the extra bit of shame at the end; the images make the point just fine, thank you.

Bonus: The soundtrack features an amazing acoustic cover of “Sweet Child of Mine”.

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