This isn’t actually a PSA; it’s a criticism of a car advertisement. I didn’t want to give any attention to a car company that tacitly endorses high-risk driving behavior in their advertising, but I can’t help it; this needs to be called out. The purpose of features like lane departure notification aren’t so that you can take more dumb risks while you’re driving; they’re there to protect us from our own inevitable human failures even when we are trying to pay attention.
This ad essentially targets young drivers and encourages them to engage in behaviors that have already killed many other young people. Traffic crashes are the number one cause of death for people age 16-25. Apparently Hyundai is either unaware of reality or is more concerned about profit than the safety of our kids.
This isn’t Hyundai’s first effort at promoting driving like an idiot. They’ve had criticism for their ad in which each time a salesman tells the driver about features of the car the driver becomes intentionally more careless. I get that car companies want to brag about their car’s features in their commercials; I wish they’d do it without encouraging poor driving behavior.
Hyundai has a history of creating tone deaf advertisements like the suicide one and now a new 2022 one for the Tucson using a ‘cutting edge’ theme.
Driving fast and irresponsibly, particularly when going past school-kids at a bus stop; hitting road signs and not stopping; driving across fragile coastal land and causing major erosion and a slip. What else does Hyundai intend to advocate in the interests of environmental terrorism?