Bloody Idiots – PSA Campaign

This PSA comes from Australia, where they tend not to hold back on tragedy in their messaging. It’s part of the Bloody Idiot campaign from a few years ago, and is more tame than some of the others in the campaign (like this one). Not too long ago, I posted the “Bloody Legend” PSA; that one was from New Zealand. Noticing a “bloody” theme from the Australia/New Zealand contingent of traffic safety professionals. Don’t worry, this one doesn’t actually have any blood in it. (But it is sad.)