Grilling High

The state of Colorado brings us a great PSA about driving high. There are a few things I want to note about this one. To start with, it’s about driving high, but at no point in the entire 30 second spot do we see any driving, or even a car. It doesn’t rely on tragedy to try to change behavior; instead it focuses on an ordinary, real-life situation: a patio barbecue. Watching the stoned guy try to cook the meat, it’s easy to conclude that guy shouldn’t be driving.