A Distracted Driving PSA With No Cars and No Phones – And It’s Incredible

it-can-wait-psaThe first time I watched this PSA, I was a guest in a classroom of high school students. Part way through the video, I could feel the tone of the entire classroom shift. You’ll feel it too. By the end there were students in the class responding  a lot like the students in the video. Powerful. And real.


AT&T has created many excellent distracted driving PSAs through their It Can Wait campaign. I think this is one of their best.


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